You know that search engine optimization (SEO) is important to the strength and growth of your firm, but you might wonder if you can do it alone or whether you should work with an SEO team. Partnerships are usually good for business these days. When you work with someone who truly understands SEO, you will likely achieve a better result when it comes to ranking your law firm. Sure, you could probably implement some SEO elements on your own, but you won’t be able to maintain your site, keep up with changes in SEO, continue to write and optimize content for your site, and perform all of the other various tasks your SEO company does for you.
Thursday, January 2, 2020
Should You Partner with a Lawyer SEO Specialist?
You know that search engine optimization (SEO) is important to the strength and growth of your firm, but you might wonder if you can do it alone or whether you should work with an SEO team. Partnerships are usually good for business these days. When you work with someone who truly understands SEO, you will likely achieve a better result when it comes to ranking your law firm. Sure, you could probably implement some SEO elements on your own, but you won’t be able to maintain your site, keep up with changes in SEO, continue to write and optimize content for your site, and perform all of the other various tasks your SEO company does for you.
Friday, November 15, 2019
How to Get Your Law Firm to Rank
When you run a law firm, you want your firm to be successful. There are many ingredients to achieve success, but one of the important ingredients is obtaining clients. You need legal clients if you hope to grow your law firm. How do you get enough clients to keep your firm growing? Marketing, of course. Internet marketing is best in today’s technological world.
Narrowing things down further, let’s talk about search engine optimization or SEO. This is the process of getting your law firm to rank on Google or other search engine result pages.
What to Do to Get Your Law Firm to Rank on Page One
Every business wants to show up in search results. You want to be able to type in a related keyword in your market and area and see your firm show up. For instance, you may want to type “Philadelphia Personal Injury Lawyer” and see your firm on the very first results page. You would really like to see your firm on page one at the top of the page. If that’s something you care about, learn a few ways to get your firm to rank.Optimize Your Content
One way to get your firm to rank is to write good quality content that is relevant to your legal practice. Also, make sure to optimize your content so your firm will show up in web searches.Obtain Quality Backlinks
Backlinks are links from other websites to yours. They can actually increase your website’s authority, which can improve your rankings. Make sure to obtain quality backlinks, because poor backlinks can harm your rankings.Design a Website That Converts
Website design is important for SEO reasons. You need to have a website that keeps visitors on the page. If your website scares people away, this can give you a poor bounce rate. Bounce rate can affect your rankings.Connect with a Law Firm SEO Expert
If you need help getting your firm to rank, call ApricotLaw and get a free website analysis. Dial 877-203-0751 or visit our website to learn more about how an SEO company can help you.Tuesday, October 15, 2019
[VIDEO] ApricotLaw: "car accident lawyer" #1 ranking results
Our law firm clients are #1 for some of the most competitive phrases in Google. learn more: https://ift.tt/2BfPv4C
via ApricotLaw Lawyer SEO on YouTube
[VIDEO] ApricotLaw Car Accident Lawyer Ranking Proof
Here's a list of of some of our impressive rankings. Go to https://ift.tt/2BfPv4C to learn more
via ApricotLaw Lawyer SEO on YouTube
Thursday, October 10, 2019
What to Look for When Choosing a Law Firm SEO Company
Your law firm is important to you. You want the best for your firm, and you want your firm to grow. There are different ways to get clients in the door, but one of the most important ways to reach potential clients is through online marketing. You have several options for marketing your firm online, but a lot of these options can be expensive.
Paid advertising can be effective, but you can also throw a lot of money away in ads that go unnoticed or aren’t properly targeted. Another way to reach people online is through organic ranking, which means having your firm show up naturally when potential clients perform a search looking for a lawyer like you.
How an SEO Company Can Help
Even though it’s called organic ranking, there’s often little that’s organic about getting your law firm to the top of Google’s search results. SEO companies put in a lot of hard work to get your firm to be noticed online. Some markets are especially difficult to rank in, so an SEO specialist’s assistance can be extremely helpful.How to Know You’re Choosing the Right SEO Company?
There are many different SEO companies out there, so how do you choose the right one? First, you probably want one that specializes in ranking law firms. There are many unique challenges to ranking law firm websites, so make sure your company has that experience. Second, find a company that can show you results. Ask the company for testimonials and evidence. There’s nothing that can help you decide on an SEO firm more easily than evidence. Right, lawyers? Third, look for a company that has a comprehensive internet marketing package. It’s a lot easier to ensure your internet marketing is being done properly when it’s all being done at the same place. Find an SEO company that does SEO, website design, pay-per-click advertising (PPC), link building, and content creation.Speak with a Law Firm SEO Specialist
Looking for an SEO company? Talk to ApricotLaw and receive a free website analysis. Dial 877-203-0751 or visit our website to learn more about how we can help you grow your online presence and generate leads.Monday, June 24, 2019
Important Legal Directories for Law Firms
Most people shop for a lawyer online these days, unlike in the past, where you used a phone book. Lawyers’ offices aren’t typically places where people just pop in for a consultation without calling first. Most people do research beforehand to find a lawyer that they believe will be a good fit for them, but how do they find lawyers?
There are always going to be local listings, such as conducting a search in Google for a “lawyer near me.” This will work if your law firm is already performing well in maps rankings and other local organic rankings searches. This won’t work for you if you’re not performing well organically.
For you to increase your SEO and get your law firm to the top of the search engine results pages (SERPs), you may want to consider using legal directories.
How Do Legal Directories Help You?
Legal directories act as a sort of online legal phone book for those in need of a lawyer. People can search for lawyers using the directory, which means having your name in this online legal phone book could get you leads. There are other reasons to have your law firm listed in a legal directory, though. For instance, legal directories can provide valuable backlinks to your website that can give your website authority, which will in turn increase your website’s traffic and boost SEO.Top Legal Directories in the U.S.
The following are some of the top legal directories in the industry.- Avvo.com
- FindLaw.com
- Justia.com
- Lawyers.com
- Nolo.com
- Martindale.com
- LegalMatch.com
- SuperLawyers.com
- LawyerCentral.com
Get in Contact with the Law Firm SEO Specialists
Still not sure whether listing your law firm on a legal directory is what you need? Contact ApricotLaw to discuss the merits of legal directories and other strategies that can increase traffic to your law firm website and get those leads to pick up the phone or walk through your door. Call 212-960-8584 to contact our office online.Wednesday, April 24, 2019
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[VIDEO] Top 7 SEO Elements for Law Firm Websites | ApricotLaw
https://ift.tt/2zj4pYW Call Tom Desmond at 212-960-8584 Learn the Top Seven On-Page SEO Elements Google Uses to Determine Relevance 1. Page Title – Page titles should be as simple as possible. In fact, we get the best ranking and conversion results by just adding the focus KW to the far left and adding “free consultation” or “free case evaluation” after the pipe. For example, “LOCATION Car Accident Lawyer | FREE Consultation”. Not only does this help rank your page for its keyword, but it also increases the page’s click-through conversion rate. 2. URL – Your most competitive KW should be right on the domain. Just like this: https://ift.tt/2JZRU9P. We have found that adding the entire phrase in the URL, including your location and the word lawyer, makes it easier to rank the page. 3. H-Tags (H1 and H2) – Some SEOs say H-tags do not affect rankings, but our extensive testing shows that placing the raw keyword “LOCATION Car Accident Lawyer” in the H1 yields the best results. H2 tags are best used like article-style headers with synonyms to lead the reader down the page, keep them interested in your website, and provide additional commonly searched words for Google to bite onto. For example: “Auto accident victims in LOCATION wonder what to say to police at the scene of the collision.” 4. Page Content and Keyword Density – Top-level keywords should have between 800–1300 words and a 2-3% KW density (e.g., mention a permutation of the phrase 16 times for 800 words). We like to make certain the phrase is in the first and last paragraphs of the page. Note: going back into every page of our clients’ sites to re-optimize after running the rank checkers has become an important part of our winning process. 5. Supporting Pages with Proper Folders and SILO Structure – Adding 15–50 relevant pages to your car accident SILO, if done properly, is a powerful strategy with the following benefits: a. These 15–50 longtail-phrase pages climb into the top spots quickly and bring in targeted visitors. (Our tests show that many of your visitors will come from these longtail searches.) b. Providing content that perfectly matches the issues your visitors are having is the best way to increase conversion. (Your prospect might have noticed that the other driver was on his or her cellphone when the crash happened, so providing a page dedicated to this topic will help you be seen as a trusted advisor.) Why would they look elsewhere when all of the answers are right there in front of them? c. Adding 15–50 relevant pages to your car accident SILO (folder) will strengthen your top-level car accident page and make it very easy to rank. Google LOVES sites that have strong folders filled with relevant content. For example, “LOCATION texting while driving accident lawyer” is a good phrase to build a supporting page on, and the proper folder/URL structure is this: https://ift.tt/2K3CJsE Notice that all of the words of the phrase are present in the URL, yet nothing is repeated. Each supporting page should be added to the /LOCATION-car-accident-lawyer/ folder in the same way that the texting-while-driving page was. Each page within the SILO gets the car accident custom sidebar and links to and from the other pages within the SILO. 6. Custom Sidebars – Google’s goal is to promote the webpages that provide the best and most relevant information for their users. Having a custom car accident focused sidebar filled with links to supporting pages built on commonly searched car accident related phrases is the best way to accomplish this. Plus, we know that visitor bounce rates go down (a very good thing) when we remove all off-topic links from the page, because your prospects are looking for a specialist, not a generalist. This means that you’ll want to keep your slip-and-fall, dog bite, and construction accident links out of your car accident sidebar. 7. Internal Linking – We always link up to the top of the SILO (your top-level keyword landing page) from each child page within that SILO, and we link into all pages of the SILO from relevant blog posts. Think of this like the human nervous system, properly wired up and sending all messages to the brain. Note: Choice of anchor text (the text of the on-page links) is very important. Exact-match anchors need to be around 3–4%. There’s more about this below in Solution Part Three. Anytime one of these 7 elements is missing, or sloppy, you decrease your chance of being in the top 3 for car accident phrases. When we see any of these elements missing in your competitor’s sites, we know we can jump up above them in the SERPs and grab the top spots and best cases. All the best, Tom Desmond www.apricotlaw.com 212-960-8584
via ApricotLaw Lawyer SEO on YouTube
Friday, June 8, 2018
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Thursday, May 17, 2018
[VIDEO] Legal Case Management / Billing Software Website Analysis
Legal Case Management / Billing Software Website Analysis by ApricotLaw CEO Tom Desmond 212-960-8584 https://ift.tt/2zj4pYW https://www.mycase.com/ https://ift.tt/1YSJtut https://www.clio.com/ https://ift.tt/2IqB281 https://www.lexbe.com/ https://ift.tt/1smBXxy https://ift.tt/2Htjnvz https://ift.tt/1NOVjFE https://ift.tt/2Iqxpid https://ift.tt/2rNwvX4 https://trialline.net/ https://ift.tt/UQ9zib http://nulaw.co/ https://www.esilaw.com/ http://lawbase.com/ https://ift.tt/2IPZqDx https://ift.tt/2Iw8D0b https://www.lawcus.com/ http://www.prevail.net/ http://www.casefox.com/ https://ift.tt/2IKHtWP https://ift.tt/15OXlvy https://legaltrek.com/ http://houdiniesq.com/ https://ift.tt/2rMqWbs https://ift.tt/2IsREvP https://ift.tt/2IQ2aAS https://headnote.com/ https://ift.tt/1GVYDYw http://bqe.com/ https://ift.tt/2IJzRE2 https://ift.tt/2Iq5z60 https://zolasuite.com/ https://ift.tt/1C3ZHGk https://ift.tt/1QZNtrE https://ift.tt/2pEczXU
via ApricotLaw Lawyer SEO on YouTube
Wednesday, May 16, 2018
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[VIDEO] Charlotte car accident lawyer website analysis
Go to https://ift.tt/2zj4pYW or call 212-960-8584 for more information
via ApricotLaw Lawyer SEO on YouTube
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