Friday, July 10, 2020

Is Social Media Important for SEO?

Social media has become popular in this day and age. No matter your personal feelings about social media, you can’t get away from it if you run a law firm. Sharing your firm’s successes on social media is important. You want to increase your law firm’s visibility online and in your community. Social media is an important way to connect. If you hope to grow your business, it’s important you embrace social media. It can even help with your search engine optimization (SEO) efforts. Yes, social media can help you rank your website in search engines. Here’s how it works.

How Social Media Boosts Your SEO

Social media can boost your SEO in a couple of ways. One, it can bring more traffic to your website. Every time you share a blog post, legal article, team member shout-out, or newsletter, you bring more visitors to your site. More traffic tells Google and other search engines that your website is valuable. People visiting your site means it must be doing something for people. Search engines will boost the rankings as a result. Branding is also going to get noticed more on social media. The more exposure your branding gets, the more people will recognize it. Even if they don’t immediately hire your law firm, they will probably remember your brand. They will call you when they need your legal assistance. Connecting with people on social media can also lead to opportunities for links back to your site. Other people may link one of your articles on their own page. Backlinks can boost your SEO.

Speak with an SEO Company

Yes, social media can help with SEO. For help marketing your firm online using social media and other tools, you can partner with ApricotLaw. Call 877-203-0751 or check out our website to learn more about how our company can help.

Reasons to Work with a Digital Marketing Company

Law firms are important businesses, but they can sometimes be hard to find. Not everyone is going to walk by your firm and say, “Hey, I need a lawyer. I should pop into this office.” Most people find their lawyers online from the comfort of their own homes. They use their laptops or cell phones to search for a lawyer. That means your firm needs to appear in their search results when they type, “top lawyer near me.” How do you get your firm to appear in the results on a search engine? You have to know how to market your firm online. Here are a few reasons you may want to partner with a digital marketing company.

How Your Digital Marketing Company Can Help You

Your marketing company that specializes in internet marketing will help you get your law firm’s website to rank in search engines. This is how you will get clients. Your firm will appear in their search results, but not by accident. The person types in a keyword phrase. Maybe they type in “Seattle personal injury lawyer nearby.”  You want to optimize your landing pages for that keyword phrase. This is one of the things your digital marketing company will do for you. They can also design your website to ensure that it converts lead into customers. They can write you content to ensure it’s properly optimized, converts leads, and makes your firm look good. Internet marketing companies can also help you get reviews. They can get you into directory listings. They can handle pay-per-click (PPC) advertising on your behalf. They can get you backlinks and other vital partnerships.

Call a Digital Marketing Company

Reach out to ApricotLaw for help with your law firm internet marketing goals. Fill out the form on our website or call 877-203-0751 for a free website analysis.

Is SEO Important for Growing My Law Firm?

It’s natural for you to want to grow your law firm. Of course you want your firm to be successful. But how do you get success? How do you get enough clients to keep the lights on? You can try traditional advertising, but that’s not always enough to bring in the clients you need to keep your firm running. Many people find lawyers online. They conduct a search using a search engine like Google. They might type “personal injury lawyer in Phoenix near me.” Will your firm be the one Google lists? It won’t be if your law firm is not being marketed online. It won’t be if you haven’t utilized search engine optimization (SEO) to rank your firm.

Is SEO Really Important?

SEO is important if you hope to appear in search results online. You need to optimize your landing pages and website using keyword phrases. You need to perform a wide variety of other tasks to boost your SEO efforts, as well. For instance, social media posts can bring more visitors to your site, boosting your website’s traffic metrics. Google and other search engines will take notice. It’s a lot of effort to fully optimize your law firm’s website. It can be too much for some people to deal with. If you think SEO is too hard for you, you can work with an SEO company.

Get Ahold of ApricotLaw

There’s no doubt that SEO for law firms can be a challenge. You don’t have a lot of time on your hands to try to figure out how to market your firm online. It may be best to team up with an SEO company like ApricotLaw. Call 877-203-0751 or fill out the internet contact form on our website for a free website analysis.

Thursday, June 18, 2020

The Importance of Site Speed for Law Firm SEO

When you’re focused on ranking your website in Google’s search results, you’ll likely keep some of the most important search engine optimization (SEO) ranking factors at the forefront of your mind. Keyword optimization, website design, and backlinks are often prioritized in legal SEO strategies for a good reason. But if you’re doing everything right and not seeing results, you may be overlooking something. Some of the smallest things can make a big impact on your website. Site speed is a huge ranking factor but it can get lost in the mix of more prominent SEO factors if you’re not careful. Without a quickly loading site, Google may not rank you, and your website visitors may bounce. When you work with ApricotLaw, you never have to worry about your site being slow because we focus on the details.

How Site Speed Affects Ranking

Site speed is important for ranking your website because Google’s goal is to present the best websites at the top of the search results. Google uses site speed as a measure of a site’s performance. If your site doesn’t load quickly, then all the other work you’ve put into your site is for nothing.  Even the fanciest legal web design won’t matter if the site loads slowly. There are many tools you can use, such as Page Speed Insights, to determine your site’s speed and improve it. The goal is to get your site above a score of 50 and as close to 100 as possible.

Bounce Rate and Site Speed

Site speed is also important to the users who visit your website. People are impatient, and they won’t wait long to look at your website. In fact, they likely won’t wait longer than three seconds before bouncing and choosing someone else’s site to look at instead. You must deliver excellent content and deliver it fast if you want to convert website visitors into leads.

Contact a Law Firm Marketing Company

Making your website faster isn’t difficult when you have the right people working behind the scenes. At ApricotLaw, we’re committed to making every one of our clients’ websites fast. We never want to lose a conversion because of something as simple as site speed. If you’d like to work with us, you can schedule a free consultation by calling 877-203-0751 or by going to our website.

How to Find the Best Keywords for Law Firms

If you’re new to search engine optimization (SEO), then one of the first things you may learn is the importance of keywords when ranking in Google. If you don’t have a focused keyword campaign for your law firm, then Google won’t easily know when to display your website for a given search query. Choosing the right keywords will put your business in front of your target audience and bring you the leads you desire. At ApricotLaw, we create detailed keyword campaigns when doing SEO for law firms. We balance keywords by search volume and use these keywords to develop content ideas for months to come. By optimizing each page for a unique keyword, Google ranks the page and the website for a specific topic, location, and overarching category.

Keyword Research Tools

There are many keyword research tools across the internet. Some popular tools include Google’s Keyword Planner and SEMrush. You can use these tools to search any keyword related to your law firm and determine whether that word is something people are heavily searching online. For example, “personal injury lawyer” is one of the most competitive search terms online. SEMrush will tell you how many people are searching for “San Diego personal injury lawyer” per month, if that’s the area you’re interested in. You should include a mix of both short and longtail keywords in your campaign to diversify the audience you capture.

Balancing the Volume of Your Keywords

While you may think it’s best to target every high-volume term in your niche, a better strategy involves balancing out high-volume keywords with mid-volume keywords. Although you want to optimize for highly relevant keywords in your niche that have a lot of volume, these terms are also the most likely to have a lot of competition. With more competition comes a less-likely chance of ranking. If you include terms with less volume, you have a better chance of ranking for these terms. This allows your website to rank widely throughout the internet.

Contact a Law Firm SEO Company

When you work with an experienced law firm SEO company like ApricotLaw, you won’t have to handle the complex keyword research for your business. Our team can develop a custom keyword campaign for you and create original content tailored to your brand. If you’d like to schedule a free consultation with us, call 877-203-0751 or go to our website for more information. 

Thursday, May 28, 2020

The Benefits of a Responsive Law Firm Web Design

If you want your law firm to rank in Google’s search results, you must have a well-optimized website. Your website is also the ultimate destination where visitors land, which means you must present yourself in the best light possible. If your website isn’t user-friendly, any website traffic you work for will be for naught. The goal is to attract website traffic and then convert visitors. Having a responsive law firm web design can be crucial to the success of your law firm. A responsive web design allows visitors to view your website with ease on any mobile device. Because so many people use their mobile phones to access the internet, prioritizing your mobile website’s appearance can make or break your business.  At ApricotLaw, we’re experts at web design for lawyers. We create highly converting, hand-coded, and custom websites that function on desktop and mobile. When you work with us, you don’t have to worry about your website because we’ll make sure your page is optimized and ready to rank.

User-Friendly Mobile View

The responsiveness of your website will create a user-friendly mobile view. Although the desktop version of your website may be more complex, a responsive design will automatically simplify the page when a user is on their mobile phone or tablet. You won’t have to do anything to change the format, which is highly beneficial. 

Faster Load Speed on Mobile

Load speed is crucial for conversion. If your page doesn’t load within two to three seconds, visitors will likely give up and try something else. With a responsive design, your mobile website will load quickly so you never have to worry about losing visitors because of load speed.

Consult with Our Law Firm Marketing Agency

If you need help creating a website that ranks and functions perfectly on mobile, reach out to us at ApricotLaw. Our graphic designers and developers are experienced in handling law firm web design. To schedule a free consultation, call 877-203-0751 or go to our website to learn more.

3 SEO Rules All Law Firms Should Follow

Understanding and following the rules of law firm search engine optimization (SEO) is highly important if you want to succeed online. The hard part is that these rules are always changing. Google is king when it comes to ranking your website. Google’s algorithms determine SEO ranking factors. These algorithms will guide you in your journey to the top of the search engine results page (SERPS). SEO for law firms is unique in that your local presence is the priority. Although some companies must focus their SEO efforts on ranking nationally or globally, you should focus on ranking within the main cities in which you practice. At ApricotLaw, we’re committed to helping law firms reach the top rankings. These are three SEO rules we follow that you should follow, too. These are listed below.

Select Keywords Based on Search Intent

Search intent is why a user starts a search query. Many companies select keywords based on search volume but don’t consider the user’s search intent. By selecting keywords based on search intent, you’ll have a better idea of where your audience is in the buyer’s journey. For example, you may want keywords more targeted to users who are more likely to schedule a consultation versus those who are just looking for information.

Optimize for Local Search

You must optimize your website and content for local search by including your city in your keywords. You must also create a Google My Business profile so you can rank in Google Maps. The more visible you are in local search results, the more likely you’ll receive leads from potential clients who are ready to use your services.

Gather High-Power Links

Having a strong backlink profile is one of the most important Google ranking factors. Backlinks are links that point back to your site from other relevant pages. They function like references do in the real world. These links give you power and authority.

Contact a Legal SEO Company

Working with an experienced legal SEO company can help you build a comprehensive keyword campaign, a locally optimized website, and a strong back link profile. If you’re ready to discuss SEO for law firms with our team at ApricotLaw, call 877-203-0751 or check out our website to learn more.

Friday, May 1, 2020

PPC Targeting Options That Lawyers Should Know

Pay-per-click (PPC) advertising is a type of paid digital marketing used to rank your site quickly in Google. Unlike search engine optimization (SEO), which happens organically and takes time, PPC requires management skills but less long-term effort. Many lawyers use a combination of both PPC and SEO to increase their visibility online and generate leads.  PPC can receive a bad name because ads can occasionally turn off internet users, but there are many benefits to using PPC, including the various targeting options available. A skilled manager from ApricotLaw can handle your lawyer pay-per-click ads and help your digital marketing campaign succeed. 

Keywords

With SEO, you use keywords within your content to rank your website in Google. With PPC ads, you can target audiences that are searching those keywords. Google AdWords allows you to target your ads by single keywords, keyword phrases, and long-tail keyword phrases. You can also exclude keywords from your PPC campaign. 

Location/Geo-Targeting

Localizing your PPC campaign is important if you want to reach your target market. You can localize your ads by state, by city, by zip code, or with geo-targeting. With geo-targeting, your ad will change based on the location of the user who’s viewing the ad. 

Mobile vs. Desktop

If you’d prefer your ad to show solely on mobile or desktop, you can choose this option for your PPC ad campaign. This may be desirable if you know older users are more likely to view an ad on a desktop. Here, you could target an ad to an older audience on desktop and target a different ad to a younger audience on mobile. 

Ad Scheduling

With PPC ad scheduling, you can program your ad to show at specific times of the day or week. If you’ve done the research and know that your clients are most likely to search Google between the hours of 3 p.m. and 5 p.m. on weekdays, you can capitalize on this information with the ad scheduling feature. 

Reach Out to Our Legal Marketing Agency

It’s hard to know all the helpful features Google AdWords provides when you’re not an experienced PPC ad manager. Hiring a legal marketing agency like ApricotLaw to run your PPC ads campaign can save you time and money because we have the skills necessary to manage your PPC ads and use your budget wisely. If you’d like to schedule a free consultation and discuss your online strategy, call 877-203-0751 or visit our website to learn more. 

How to Make Your Law Firm Blog Better

Whether you’re in the legal business or selling sewing machines online, having a blog is an essential part of any digital marketing strategy. Blogging can increase visibility, establish authority, improve your search engine optimization (SEO) efforts, and help you engage with your audience. What you may not know about the blogging world is that blogs aren’t created equal. You shouldn’t have a legal blog unless you intend to write it well; otherwise, your blogging efforts will be for nothing. There are many ways you can make your law firm blog better, but if you don’t have the time or effort to put into it, a legal marketing agency like ApricotLaw can help. 

Know Your Audience

Knowing your audience when writing a blog is essential. If you’re a law firm trying to attract clients online but you’re writing for a young audience who can’t afford your services, then you’ll likely generate few leads from your blog writing. If you target your content toward injured adults in the middle class, you may have better success. You can decide who your target audience is based on past clients and/or clients you desire.

Be Catchy and Concise

When reading online content, most users often skim an article instead of reading every word. Attention spans are short in the world today, so if you want to get your message across, your blog content must be both catchy and concise. You should use short sentences and short paragraphs that explain what you’re trying to say as quickly as possible; that way, you don’t lose your reader’s attention.

Stay Relevant

Staying relevant is the only way your law firm blog will compete against other law firm blogs online. To stay relevant, you must post content regularly, and the topics you write about must address issues your readers are hoping to solve. Keyword research can help you determine what topics to write about because you’ll know what your target audience is searching most often. 

Use a Legal Marketing Agency

At ApricotLaw, we have skilled legal content writers on staff who can create relevant material that your audience will love. Maintaining a law firm blog isn’t easy, but it’s a great tool for gaining clients. If you need help with your law firm blog, call us at 877-203-0751 to schedule a free consultation, or visit our website to learn more.

Wednesday, February 5, 2020

How SEO and PPC Can Benefit Your Legal Marketing Strategy

Search engine optimization (SEO) and pay-per-click (PPC) advertising are two digital marketing strategies that law firms can use to increase their online presence and potentially generate leads. Many law firms may wonder, however, which tactic is more effective. Although PPC ads can get your website to the top of Google quickly, this method is not organic. Because PPC portrays your website as an ad, some users may not click. Alternatively, legal SEO takes a lot of time and effort, but SEO is an organic way to capture your target audience. There’s no way to know which method will be more effective for your business until you try both. Legal SEO and lawyer PPC can ultimately work together to give your brand the best chance of success. At ApricotLaw, we can create a well-rounded legal marketing strategy for your law firm that increases both organic and paid traffic. 

Increased Exposure

By implementing a legal marketing strategy with both legal SEO and lawyer PPC, you’ll have increased exposure on the internet. Because legal SEO is an organic method of ranking your website, it takes time to get your page to the number-one spot. Many law firms will use PPC ads to place their website at the top of Google while they wait for the firm to rank higher organically.

Growth on Social Media

By using both SEO and PPC strategies, you can create social media ads for Facebook, Instagram, or LinkedIn, for example, that are highly targeted to your audience. You can make PPC ads appear on social media to potential leads who have viewed your website, searched keywords related to your services, or abandoned a page after a specified time period. 

Double the Data

With legal SEO and lawyer PPC, you’ll have double the data in your hands to strengthen your digital marketing campaign. When your campaigns are running, you can compare the conversion rates on keywords from each and use this information to create new, more focused strategies for the future.

Speak with a Strong Legal Marketing Agency

At ApricotLaw, we handle the legal SEO and PPC efforts for many of our clients. We understand the value in diversifying a legal marketing strategy to obtain the best results, and we’re eager to help you. If you’d like to schedule a free consultation with our team, call 877-203-0751 or visit our website for more information.

Tuesday, February 4, 2020

Finding the Right SEO and Online Marketing Company

You probably have a good idea of the importance of online marketing. You want your law firm to be successful, and you know that the online marketplace is pivotal to that goal. In order to succeed in the online marketplace, you have to market your law firm.  There are a number of steps to growing your business online, and some of those steps include online marketing and search engine optimization (SEO) efforts. Some people are able to handle these marketing efforts on their own, but other people are not able to do so. For those who need help in this arena, you can work with an online marketing company that also handles SEO.

What the Right Internet Marketing Company Looks Like

So, let’s say you realize that you need an online marketing company’s help. What does a good internet marketing company look like? What is that company going to provide service-wise? For starters, you need one that can build you a quality website that will convert website visitors into clients.  Second, you need a company that knows everything there is to know about SEO. Google is constantly doing updates to its algorithms, and you need a company that can roll with those updates—one that is willing to constantly update their practices accordingly.  Third, ideally, you need a company that can provide various other marketing tools in a complete package. When you want the convenience of a one-stop shop, social media postings, quality content, branding, and PPC (pay-per-click) advertising should be services that your internet marketing company provides.  Make sure you find a company like that, and your law firm will be on the road to success.

Speak to an Internet and SEO Company

Securing a team that will handle your internet marketing needs is easier than you might think. Call 877-203-0751 to connect with ApricotLaw and get started on marketing your law firm online.

Thursday, January 2, 2020

Should You Partner with a Lawyer SEO Specialist? 


You know that search engine optimization (SEO) is important to the strength and growth of your firm, but you might wonder if you can do it alone or whether you should work with an SEO team.  Partnerships are usually good for business these days. When you work with someone who truly understands SEO, you will likely achieve a better result when it comes to ranking your law firm.  Sure, you could probably implement some SEO elements on your own, but you won’t be able to maintain your site, keep up with changes in SEO, continue to write and optimize content for your site, and perform all of the other various tasks your SEO company does for you.

What Does an SEO Company Do for You?

Many people don’t realize how much an SEO company does. Your SEO team can design and maintain your website, which is a huge task on its own. They will also continue to write content for your website and for offsite publishing, which is important for obtaining backlinks that boost your SEO. Your SEO team can handle your social media accounts and run pay-per-click (PPC) ads for you when they’re needed. Your SEO company will keep up with SEO changes and continue to implement them on your site and in all new content that gets published. They will work to get you relevant backlinks that help your site rank. In addition, your SEO team keeps your profile current on various legal directories and other business profiles that are important for getting you leads.

Call an SEO Company for Help

SEO companies perform a great many tasks for you. It’s unlikely you could ever spend the amount of time and energy on ranking your firm that your SEO team does. Plus, your team knows SEO like you know the law. Call ApricotLaw at 877-203-0751 or visit our website to learn more about how we can help your firm rank.

Friday, November 15, 2019

How to Get Your Law Firm to Rank

When you run a law firm, you want your firm to be successful. There are many ingredients to achieve success, but one of the important ingredients is obtaining clients. You need legal clients if you hope to grow your law firm. How do you get enough clients to keep your firm growing? Marketing, of course. Internet marketing is best in today’s technological world. Narrowing things down further, let’s talk about search engine optimization or SEO. This is the process of getting your law firm to rank on Google or other search engine result pages. 

What to Do to Get Your Law Firm to Rank on Page One

Every business wants to show up in search results. You want to be able to type in a related keyword in your market and area and see your firm show up. For instance, you may want to type “Philadelphia Personal Injury Lawyer” and see your firm on the very first results page. You would really like to see your firm on page one at the top of the page. If that’s something you care about, learn a few ways to get your firm to rank.

Optimize Your Content

One way to get your firm to rank is to write good quality content that is relevant to your legal practice. Also, make sure to optimize your content so your firm will show up in web searches. 

Obtain Quality Backlinks

Backlinks are links from other websites to yours. They can actually increase your website’s authority, which can improve your rankings. Make sure to obtain quality backlinks, because poor backlinks can harm your rankings.

Design a Website That Converts

Website design is important for SEO reasons. You need to have a website that keeps visitors on the page. If your website scares people away, this can give you a poor bounce rate. Bounce rate can affect your rankings.

Connect with a Law Firm SEO Expert

If you need help getting your firm to rank, call ApricotLaw and get a free website analysis. Dial 877-203-0751 or visit our website to learn more about how an SEO company can help you.

Tuesday, October 15, 2019

Thursday, October 10, 2019

What to Look for When Choosing a Law Firm SEO Company

Your law firm is important to you. You want the best for your firm, and you want your firm to grow. There are different ways to get clients in the door, but one of the most important ways to reach potential clients is through online marketing. You have several options for marketing your firm online, but a lot of these options can be expensive. Paid advertising can be effective, but you can also throw a lot of money away in ads that go unnoticed or aren’t properly targeted. Another way to reach people online is through organic ranking, which means having your firm show up naturally when potential clients perform a search looking for a lawyer like you.

How an SEO Company Can Help

Even though it’s called organic ranking, there’s often little that’s organic about getting your law firm to the top of Google’s search results. SEO companies put in a lot of hard work to get your firm to be noticed online. Some markets are especially difficult to rank in, so an SEO specialist’s assistance can be extremely helpful.

How to Know You’re Choosing the Right SEO Company?

There are many different SEO companies out there, so how do you choose the right one?  First, you probably want one that specializes in ranking law firms. There are many unique challenges to ranking law firm websites, so make sure your company has that experience. Second, find a company that can show you results. Ask the company for testimonials and evidence. There’s nothing that can help you decide on an SEO firm more easily than evidence. Right, lawyers? Third, look for a company that has a comprehensive internet marketing package. It’s a lot easier to ensure your internet marketing is being done properly when it’s all being done at the same place. Find an SEO company that does SEO, website design, pay-per-click advertising (PPC), link building, and content creation. 

Speak with a Law Firm SEO Specialist

Looking for an SEO company? Talk to ApricotLaw and receive a free website analysis. Dial 877-203-0751 or visit our website to learn more about how we can help you grow your online presence and generate leads.

Monday, June 24, 2019

Important Legal Directories for Law Firms

Most people shop for a lawyer online these days, unlike in the past, where you used a phone book. Lawyers’ offices aren’t typically places where people just pop in for a consultation without calling first. Most people do research beforehand to find a lawyer that they believe will be a good fit for them, but how do they find lawyers? There are always going to be local listings, such as conducting a search in Google for a “lawyer near me.” This will work if your law firm is already performing well in maps rankings and other local organic rankings searches. This won’t work for you if you’re not performing well organically.  For you to increase your SEO and get your law firm to the top of the search engine results pages (SERPs), you may want to consider using legal directories.

How Do Legal Directories Help You?

Legal directories act as a sort of online legal phone book for those in need of a lawyer. People can search for lawyers using the directory, which means having your name in this online legal phone book could get you leads.  There are other reasons to have your law firm listed in a legal directory, though. For instance, legal directories can provide valuable backlinks to your website that can give your website authority, which will in turn increase your website’s traffic and boost SEO.

Top Legal Directories in the U.S.

The following are some of the top legal directories in the industry.
  • Avvo.com
  • FindLaw.com
  • Justia.com
  • Lawyers.com
  • Nolo.com
  • Martindale.com
  • LegalMatch.com
  • SuperLawyers.com
  • LawyerCentral.com

Get in Contact with the Law Firm SEO Specialists

Still not sure whether listing your law firm on a legal directory is what you need? Contact ApricotLaw to discuss the merits of legal directories and other strategies that can increase traffic to your law firm website and get those leads to pick up the phone or walk through your door. Call 212-960-8584 to contact our office online.

Tuesday, June 19, 2018

[VIDEO] Top 7 SEO Elements for Law Firm Websites | ApricotLaw



https://ift.tt/2zj4pYW Call Tom Desmond at 212-960-8584 Learn the Top Seven On-Page SEO Elements Google Uses to Determine Relevance 1. Page Title – Page titles should be as simple as possible. In fact, we get the best ranking and conversion results by just adding the focus KW to the far left and adding “free consultation” or “free case evaluation” after the pipe. For example, “LOCATION Car Accident Lawyer | FREE Consultation”. Not only does this help rank your page for its keyword, but it also increases the page’s click-through conversion rate. 2. URL – Your most competitive KW should be right on the domain. Just like this: https://ift.tt/2JZRU9P. We have found that adding the entire phrase in the URL, including your location and the word lawyer, makes it easier to rank the page. 3. H-Tags (H1 and H2) – Some SEOs say H-tags do not affect rankings, but our extensive testing shows that placing the raw keyword “LOCATION Car Accident Lawyer” in the H1 yields the best results. H2 tags are best used like article-style headers with synonyms to lead the reader down the page, keep them interested in your website, and provide additional commonly searched words for Google to bite onto. For example: “Auto accident victims in LOCATION wonder what to say to police at the scene of the collision.” 4. Page Content and Keyword Density – Top-level keywords should have between 800–1300 words and a 2-3% KW density (e.g., mention a permutation of the phrase 16 times for 800 words). We like to make certain the phrase is in the first and last paragraphs of the page. Note: going back into every page of our clients’ sites to re-optimize after running the rank checkers has become an important part of our winning process. 5. Supporting Pages with Proper Folders and SILO Structure – Adding 15–50 relevant pages to your car accident SILO, if done properly, is a powerful strategy with the following benefits: a. These 15–50 longtail-phrase pages climb into the top spots quickly and bring in targeted visitors. (Our tests show that many of your visitors will come from these longtail searches.) b. Providing content that perfectly matches the issues your visitors are having is the best way to increase conversion. (Your prospect might have noticed that the other driver was on his or her cellphone when the crash happened, so providing a page dedicated to this topic will help you be seen as a trusted advisor.) Why would they look elsewhere when all of the answers are right there in front of them? c. Adding 15–50 relevant pages to your car accident SILO (folder) will strengthen your top-level car accident page and make it very easy to rank. Google LOVES sites that have strong folders filled with relevant content. For example, “LOCATION texting while driving accident lawyer” is a good phrase to build a supporting page on, and the proper folder/URL structure is this: https://ift.tt/2K3CJsE Notice that all of the words of the phrase are present in the URL, yet nothing is repeated. Each supporting page should be added to the /LOCATION-car-accident-lawyer/ folder in the same way that the texting-while-driving page was. Each page within the SILO gets the car accident custom sidebar and links to and from the other pages within the SILO. 6. Custom Sidebars – Google’s goal is to promote the webpages that provide the best and most relevant information for their users. Having a custom car accident focused sidebar filled with links to supporting pages built on commonly searched car accident related phrases is the best way to accomplish this. Plus, we know that visitor bounce rates go down (a very good thing) when we remove all off-topic links from the page, because your prospects are looking for a specialist, not a generalist. This means that you’ll want to keep your slip-and-fall, dog bite, and construction accident links out of your car accident sidebar. 7. Internal Linking – We always link up to the top of the SILO (your top-level keyword landing page) from each child page within that SILO, and we link into all pages of the SILO from relevant blog posts. Think of this like the human nervous system, properly wired up and sending all messages to the brain. Note: Choice of anchor text (the text of the on-page links) is very important. Exact-match anchors need to be around 3–4%. There’s more about this below in Solution Part Three. Anytime one of these 7 elements is missing, or sloppy, you decrease your chance of being in the top 3 for car accident phrases. When we see any of these elements missing in your competitor’s sites, we know we can jump up above them in the SERPs and grab the top spots and best cases. All the best, Tom Desmond www.apricotlaw.com 212-960-8584

via ApricotLaw Lawyer SEO on YouTube

Thursday, May 17, 2018

[VIDEO] Legal Case Management / Billing Software Website Analysis



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