Thursday, October 10, 2019

What to Look for When Choosing a Law Firm SEO Company

Your law firm is important to you. You want the best for your firm, and you want your firm to grow. There are different ways to get clients in the door, but one of the most important ways to reach potential clients is through online marketing. You have several options for marketing your firm online, but a lot of these options can be expensive. Paid advertising can be effective, but you can also throw a lot of money away in ads that go unnoticed or aren’t properly targeted. Another way to reach people online is through organic ranking, which means having your firm show up naturally when potential clients perform a search looking for a lawyer like you.

How an SEO Company Can Help

Even though it’s called organic ranking, there’s often little that’s organic about getting your law firm to the top of Google’s search results. SEO companies put in a lot of hard work to get your firm to be noticed online. Some markets are especially difficult to rank in, so an SEO specialist’s assistance can be extremely helpful.

How to Know You’re Choosing the Right SEO Company?

There are many different SEO companies out there, so how do you choose the right one?  First, you probably want one that specializes in ranking law firms. There are many unique challenges to ranking law firm websites, so make sure your company has that experience. Second, find a company that can show you results. Ask the company for testimonials and evidence. There’s nothing that can help you decide on an SEO firm more easily than evidence. Right, lawyers? Third, look for a company that has a comprehensive internet marketing package. It’s a lot easier to ensure your internet marketing is being done properly when it’s all being done at the same place. Find an SEO company that does SEO, website design, pay-per-click advertising (PPC), link building, and content creation. 

Speak with a Law Firm SEO Specialist

Looking for an SEO company? Talk to ApricotLaw and receive a free website analysis. Dial 877-203-0751 or visit our website to learn more about how we can help you grow your online presence and generate leads.

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