Friday, November 15, 2019

How to Get Your Law Firm to Rank

When you run a law firm, you want your firm to be successful. There are many ingredients to achieve success, but one of the important ingredients is obtaining clients. You need legal clients if you hope to grow your law firm. How do you get enough clients to keep your firm growing? Marketing, of course. Internet marketing is best in today’s technological world. Narrowing things down further, let’s talk about search engine optimization or SEO. This is the process of getting your law firm to rank on Google or other search engine result pages. 

What to Do to Get Your Law Firm to Rank on Page One

Every business wants to show up in search results. You want to be able to type in a related keyword in your market and area and see your firm show up. For instance, you may want to type “Philadelphia Personal Injury Lawyer” and see your firm on the very first results page. You would really like to see your firm on page one at the top of the page. If that’s something you care about, learn a few ways to get your firm to rank.

Optimize Your Content

One way to get your firm to rank is to write good quality content that is relevant to your legal practice. Also, make sure to optimize your content so your firm will show up in web searches. 

Obtain Quality Backlinks

Backlinks are links from other websites to yours. They can actually increase your website’s authority, which can improve your rankings. Make sure to obtain quality backlinks, because poor backlinks can harm your rankings.

Design a Website That Converts

Website design is important for SEO reasons. You need to have a website that keeps visitors on the page. If your website scares people away, this can give you a poor bounce rate. Bounce rate can affect your rankings.

Connect with a Law Firm SEO Expert

If you need help getting your firm to rank, call ApricotLaw and get a free website analysis. Dial 877-203-0751 or visit our website to learn more about how an SEO company can help you.