How to Get Your Law Firm to Rank

When you run a law firm, you want your firm to be successful. There are many ingredients to achieve success, but one of the important ingredients is obtaining clients. You need legal clients if you hope to grow your law firm. How do you get enough clients to keep your firm growing? Marketing, of course. Internet marketing is best in today’s technological world. Narrowing things down further, let’s talk about search engine optimization or SEO. This is the process of getting your law firm to rank on Google or other search engine result pages. 

What to Do to Get Your Law Firm to Rank on Page One

Every business wants to show up in search results. You want to be able to type in a related keyword in your market and area and see your firm show up. For instance, you may want to type “Philadelphia Personal Injury Lawyer” and see your firm on the very first results page. You would really like to see your firm on page one at the top of the page. If that’s something you care about, learn a few ways to get your firm to rank.

Optimize Your Content

One way to get your firm to rank is to write good quality content that is relevant to your legal practice. Also, make sure to optimize your content so your firm will show up in web searches. 

Obtain Quality Backlinks

Backlinks are links from other websites to yours. They can actually increase your website’s authority, which can improve your rankings. Make sure to obtain quality backlinks, because poor backlinks can harm your rankings.

Design a Website That Converts

Website design is important for SEO reasons. You need to have a website that keeps visitors on the page. If your website scares people away, this can give you a poor bounce rate. Bounce rate can affect your rankings.

Connect with a Law Firm SEO Expert

If you need help getting your firm to rank, call ApricotLaw and get a free website analysis. Dial 877-203-0751 or visit our website to learn more about how an SEO company can help you.

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What to Look for When Choosing a Law Firm SEO Company

Your law firm is important to you. You want the best for your firm, and you want your firm to grow. There are different ways to get clients in the door, but one of the most important ways to reach potential clients is through online marketing. You have several options for marketing your firm online, but a lot of these options can be expensive. Paid advertising can be effective, but you can also throw a lot of money away in ads that go unnoticed or aren’t properly targeted. Another way to reach people online is through organic ranking, which means having your firm show up naturally when potential clients perform a search looking for a lawyer like you.

How an SEO Company Can Help

Even though it’s called organic ranking, there’s often little that’s organic about getting your law firm to the top of Google’s search results. SEO companies put in a lot of hard work to get your firm to be noticed online. Some markets are especially difficult to rank in, so an SEO specialist’s assistance can be extremely helpful.

How to Know You’re Choosing the Right SEO Company?

There are many different SEO companies out there, so how do you choose the right one?  First, you probably want one that specializes in ranking law firms. There are many unique challenges to ranking law firm websites, so make sure your company has that experience. Second, find a company that can show you results. Ask the company for testimonials and evidence. There’s nothing that can help you decide on an SEO firm more easily than evidence. Right, lawyers? Third, look for a company that has a comprehensive internet marketing package. It’s a lot easier to ensure your internet marketing is being done properly when it’s all being done at the same place. Find an SEO company that does SEO, website design, pay-per-click advertising (PPC), link building, and content creation. 

Speak with a Law Firm SEO Specialist

Looking for an SEO company? Talk to ApricotLaw and receive a free website analysis. Dial 877-203-0751 or visit our website to learn more about how we can help you grow your online presence and generate leads.

Important Legal Directories for Law Firms

Most people shop for a lawyer online these days, unlike in the past, where you used a phone book. Lawyers’ offices aren’t typically places where people just pop in for a consultation without calling first. Most people do research beforehand to find a lawyer that they believe will be a good fit for them, but how do they find lawyers? There are always going to be local listings, such as conducting a search in Google for a “lawyer near me.” This will work if your law firm is already performing well in maps rankings and other local organic rankings searches. This won’t work for you if you’re not performing well organically.  For you to increase your SEO and get your law firm to the top of the search engine results pages (SERPs), you may want to consider using legal directories.

How Do Legal Directories Help You?

Legal directories act as a sort of online legal phone book for those in need of a lawyer. People can search for lawyers using the directory, which means having your name in this online legal phone book could get you leads.  There are other reasons to have your law firm listed in a legal directory, though. For instance, legal directories can provide valuable backlinks to your website that can give your website authority, which will in turn increase your website’s traffic and boost SEO.

Top Legal Directories in the U.S.

The following are some of the top legal directories in the industry.

• Avvo.com
• FindLaw.com
• Justia.com
• Lawyers.com
• Nolo.com
• Martindale.com
• LegalMatch.com
• SuperLawyers.com
• LawyerCentral.com

Get in Contact with the Law Firm SEO Specialists

Still not sure whether listing your law firm on a legal directory is what you need? Contact ApricotLaw to discuss the merits of legal directories and other strategies that can increase traffic to your law firm website and get those leads to pick up the phone or walk through your door. Call 212-960-8584 to contact our office online.

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