The Importance of Site Speed for Law Firm SEO

When you’re focused on ranking your website in Google’s search results, you’ll likely keep some of the most important search engine optimization (SEO) ranking factors at the forefront of your mind. Keyword optimization, website design, and backlinks are often prioritized in legal SEO strategies for a good reason. But if you’re doing everything right and not seeing results, you may be overlooking something. Some of the smallest things can make a big impact on your website. Site speed is a huge ranking factor but it can get lost in the mix of more prominent SEO factors if you’re not careful. Without a quickly loading site, Google may not rank you, and your website visitors may bounce. When you work with ApricotLaw, you never have to worry about your site being slow because we focus on the details.

How Site Speed Affects Ranking

Site speed is important for ranking your website because Google’s goal is to present the best websites at the top of the search results. Google uses site speed as a measure of a site’s performance. If your site doesn’t load quickly, then all the other work you’ve put into your site is for nothing.  Even the fanciest legal web design won’t matter if the site loads slowly. There are many tools you can use, such as Page Speed Insights, to determine your site’s speed and improve it. The goal is to get your site above a score of 50 and as close to 100 as possible.

Bounce Rate and Site Speed

Site speed is also important to the users who visit your website. People are impatient, and they won’t wait long to look at your website. In fact, they likely won’t wait longer than three seconds before bouncing and choosing someone else’s site to look at instead. You must deliver excellent content and deliver it fast if you want to convert website visitors into leads.

Contact a Law Firm Marketing Company

Making your website faster isn’t difficult when you have the right people working behind the scenes. At ApricotLaw, we’re committed to making every one of our clients’ websites fast. We never want to lose a conversion because of something as simple as site speed. If you’d like to work with us, you can schedule a free consultation by calling 877-203-0751 or by going to our website.