Tuesday, January 31, 2017
Monday, January 30, 2017
Friday, January 27, 2017
Thursday, January 26, 2017
Wednesday, January 25, 2017
Monday, January 23, 2017
Saturday, January 21, 2017
When people think of SEO, they tend to think primarily of on-page elements—keyword density, alt-tags on images, H-tags, and so on.
Google’s algorithm is quite a bit more nuanced than that, however. [Tweet:] Getting a page to rank well and to get a high number of impressions means going beyond the obvious on-page elements.
In this video, the team discusses a previously under-performing page that has recently seen a huge increase in its number of impressions.
Over the course of the discussion, we identified three often-overlooked factors that were changed just prior to the page taking off: Schema markup, meta titles and meta descriptions, and the anchor text used to link to the page from other websites.
Tuesday, January 17, 2017
@therankingteam at http://ift.tt/1r3HvF2 #TRT discuss possible causes for a recent spike in search impressions in Google's Search Console. This was an impromptu discussion during today's daily huddle after Willie brought up what he's been noticing in Search Console lately. This particular spike happened for one of our personal injury SEO clients, for 1 specific landing page. The A-Team comes up with 3 possible causes to watch/observe for this and other sites in the future.
via ApricotLaw Lawyer SEO on YouTube
Monday, January 16, 2017
Friday, January 13, 2017
A separate mobile index. That’s what Google has been saying it plans on rolling out (or more than likely, already has).
I didn’t really understand what that meant when I first heard it. With regard to links and content, the mobile version of our site is the same as the desktop.
Especially since our site is responsive and not a separate site shown only to people on a mobile device.
Both have the same URLs, the same content, the same internal page structure, the same internal links, and (usually) the same navigation.
So what difference does it make if Google has one index for mobile webpages and another for desktop pages?
Especially if the only difference between the pages in each index is the way they appear to visitors based on the device that they’re using to view it.
And that right there is the difference that matters: user activity.
We’ve known that user activity and people finding what they’re looking for on your site has been a ranking factor increasing in weight over the past few years.
Google measures this according to metrics such as time on site, bounce rate, and pages visited, just to name a few.
Up until now, Google ranked your site based on how people used your site on a desktop computer.
That is what will be changing this year.
Google is flipping the type of device-use measured so that your site will now rank according to how people use it on a mobile device—not a desktop.
How many law firm websites do you know of that were built with the mobile user as the primary focus?
Right . . . not many at all.
Every other huge company (think of Facebook and their most recent acquisitions) is putting mobile first. It’s about time that Google did, too.
How are you serving mobile users?
What’s on your mind? Tell us below.
The post Is Your Law Firm Ready for Google’s New Mobile Index? appeared first on ApricotLaw.