How to Find the Best Keywords for Law Firms

If you’re new to search engine optimization (SEO), then one of the first things you may learn is the importance of keywords when ranking in Google. If you don’t have a focused keyword campaign for your law firm, then Google won’t easily know when to display your website for a given search query. Choosing the right keywords will put your business in front of your target audience and bring you the leads you desire. At ApricotLaw, we create detailed keyword campaigns when doing SEO for law firms. We balance keywords by search volume and use these keywords to develop content ideas for months to come. By optimizing each page for a unique keyword, Google ranks the page and the website for a specific topic, location, and overarching category.

Keyword Research Tools

There are many keyword research tools across the internet. Some popular tools include Google’s Keyword Planner and SEMrush. You can use these tools to search any keyword related to your law firm and determine whether that word is something people are heavily searching online. For example, “personal injury lawyer” is one of the most competitive search terms online. SEMrush will tell you how many people are searching for “San Diego personal injury lawyer” per month, if that’s the area you’re interested in. You should include a mix of both short and longtail keywords in your campaign to diversify the audience you capture.

Balancing the Volume of Your Keywords

While you may think it’s best to target every high-volume term in your niche, a better strategy involves balancing out high-volume keywords with mid-volume keywords. Although you want to optimize for highly relevant keywords in your niche that have a lot of volume, these terms are also the most likely to have a lot of competition. With more competition comes a less-likely chance of ranking. If you include terms with less volume, you have a better chance of ranking for these terms. This allows your website to rank widely throughout the internet.

Contact a Law Firm SEO Company

When you work with an experienced law firm SEO company like ApricotLaw, you won’t have to handle the complex keyword research for your business. Our team can develop a custom keyword campaign for you and create original content tailored to your brand. If you’d like to schedule a free consultation with us, call 877-203-0751 or go to our website for more information.