Thursday, May 28, 2020
The Benefits of a Responsive Law Firm Web Design
If you want your law firm to rank in Google’s search results, you must have a well-optimized website. Your website is also the ultimate destination where visitors land, which means you must present yourself in the best light possible. If your website isn’t user-friendly, any website traffic you work for will be for naught. The goal is to attract website traffic and then convert visitors.
Having a responsive law firm web design can be crucial to the success of your law firm. A responsive web design allows visitors to view your website with ease on any mobile device. Because so many people use their mobile phones to access the internet, prioritizing your mobile website’s appearance can make or break your business.
At ApricotLaw, we’re experts at web design for lawyers. We create highly converting, hand-coded, and custom websites that function on desktop and mobile. When you work with us, you don’t have to worry about your website because we’ll make sure your page is optimized and ready to rank.
3 SEO Rules All Law Firms Should Follow
Understanding and following the rules of law firm search engine optimization (SEO) is highly important if you want to succeed online. The hard part is that these rules are always changing. Google is king when it comes to ranking your website. Google’s algorithms determine SEO ranking factors. These algorithms will guide you in your journey to the top of the search engine results page (SERPS).
SEO for law firms is unique in that your local presence is the priority. Although some companies must focus their SEO efforts on ranking nationally or globally, you should focus on ranking within the main cities in which you practice. At ApricotLaw, we’re committed to helping law firms reach the top rankings. These are three SEO rules we follow that you should follow, too. These are listed below.
Select Keywords Based on Search Intent
Search intent is why a user starts a search query. Many companies select keywords based on search volume but don’t consider the user’s search intent. By selecting keywords based on search intent, you’ll have a better idea of where your audience is in the buyer’s journey. For example, you may want keywords more targeted to users who are more likely to schedule a consultation versus those who are just looking for information.Optimize for Local Search
You must optimize your website and content for local search by including your city in your keywords. You must also create a Google My Business profile so you can rank in Google Maps. The more visible you are in local search results, the more likely you’ll receive leads from potential clients who are ready to use your services.Gather High-Power Links
Having a strong backlink profile is one of the most important Google ranking factors. Backlinks are links that point back to your site from other relevant pages. They function like references do in the real world. These links give you power and authority.Contact a Legal SEO Company
Working with an experienced legal SEO company can help you build a comprehensive keyword campaign, a locally optimized website, and a strong back link profile. If you’re ready to discuss SEO for law firms with our team at ApricotLaw, call 877-203-0751 or check out our website to learn more.Friday, May 1, 2020
PPC Targeting Options That Lawyers Should Know
Pay-per-click (PPC) advertising is a type of paid digital marketing used to rank your site quickly in Google. Unlike search engine optimization (SEO), which happens organically and takes time, PPC requires management skills but less long-term effort. Many lawyers use a combination of both PPC and SEO to increase their visibility online and generate leads.
PPC can receive a bad name because ads can occasionally turn off internet users, but there are many benefits to using PPC, including the various targeting options available. A skilled manager from ApricotLaw can handle your lawyer pay-per-click ads and help your digital marketing campaign succeed.
Keywords
With SEO, you use keywords within your content to rank your website in Google. With PPC ads, you can target audiences that are searching those keywords. Google AdWords allows you to target your ads by single keywords, keyword phrases, and long-tail keyword phrases. You can also exclude keywords from your PPC campaign.Location/Geo-Targeting
Localizing your PPC campaign is important if you want to reach your target market. You can localize your ads by state, by city, by zip code, or with geo-targeting. With geo-targeting, your ad will change based on the location of the user who’s viewing the ad.Mobile vs. Desktop
If you’d prefer your ad to show solely on mobile or desktop, you can choose this option for your PPC ad campaign. This may be desirable if you know older users are more likely to view an ad on a desktop. Here, you could target an ad to an older audience on desktop and target a different ad to a younger audience on mobile.Ad Scheduling
With PPC ad scheduling, you can program your ad to show at specific times of the day or week. If you’ve done the research and know that your clients are most likely to search Google between the hours of 3 p.m. and 5 p.m. on weekdays, you can capitalize on this information with the ad scheduling feature.Reach Out to Our Legal Marketing Agency
It’s hard to know all the helpful features Google AdWords provides when you’re not an experienced PPC ad manager. Hiring a legal marketing agency like ApricotLaw to run your PPC ads campaign can save you time and money because we have the skills necessary to manage your PPC ads and use your budget wisely. If you’d like to schedule a free consultation and discuss your online strategy, call 877-203-0751 or visit our website to learn more.How to Make Your Law Firm Blog Better
Whether you’re in the legal business or selling sewing machines online, having a blog is an essential part of any digital marketing strategy. Blogging can increase visibility, establish authority, improve your search engine optimization (SEO) efforts, and help you engage with your audience.
What you may not know about the blogging world is that blogs aren’t created equal. You shouldn’t have a legal blog unless you intend to write it well; otherwise, your blogging efforts will be for nothing. There are many ways you can make your law firm blog better, but if you don’t have the time or effort to put into it, a legal marketing agency like ApricotLaw can help.
Know Your Audience
Knowing your audience when writing a blog is essential. If you’re a law firm trying to attract clients online but you’re writing for a young audience who can’t afford your services, then you’ll likely generate few leads from your blog writing. If you target your content toward injured adults in the middle class, you may have better success. You can decide who your target audience is based on past clients and/or clients you desire.Be Catchy and Concise
When reading online content, most users often skim an article instead of reading every word. Attention spans are short in the world today, so if you want to get your message across, your blog content must be both catchy and concise. You should use short sentences and short paragraphs that explain what you’re trying to say as quickly as possible; that way, you don’t lose your reader’s attention.Stay Relevant
Staying relevant is the only way your law firm blog will compete against other law firm blogs online. To stay relevant, you must post content regularly, and the topics you write about must address issues your readers are hoping to solve. Keyword research can help you determine what topics to write about because you’ll know what your target audience is searching most often.Use a Legal Marketing Agency
At ApricotLaw, we have skilled legal content writers on staff who can create relevant material that your audience will love. Maintaining a law firm blog isn’t easy, but it’s a great tool for gaining clients. If you need help with your law firm blog, call us at 877-203-0751 to schedule a free consultation, or visit our website to learn more.
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