3 SEO Rules All Law Firms Should Follow

Understanding and following the rules of law firm search engine optimization (SEO) is highly important if you want to succeed online. The hard part is that these rules are always changing. Google is king when it comes to ranking your website. Google’s algorithms determine SEO ranking factors. These algorithms will guide you in your journey to the top of the search engine results page (SERPS). SEO for law firms is unique in that your local presence is the priority. Although some companies must focus their SEO efforts on ranking nationally or globally, you should focus on ranking within the main cities in which you practice. At ApricotLaw, we’re committed to helping law firms reach the top rankings. These are three SEO rules we follow that you should follow, too. These are listed below.

Select Keywords Based on Search Intent

Search intent is why a user starts a search query. Many companies select keywords based on search volume but don’t consider the user’s search intent. By selecting keywords based on search intent, you’ll have a better idea of where your audience is in the buyer’s journey. For example, you may want keywords more targeted to users who are more likely to schedule a consultation versus those who are just looking for information.

Optimize for Local Search

You must optimize your website and content for local search by including your city in your keywords. You must also create a Google My Business profile so you can rank in Google Maps. The more visible you are in local search results, the more likely you’ll receive leads from potential clients who are ready to use your services.

Gather High-Power Links

Having a strong backlink profile is one of the most important Google ranking factors. Backlinks are links that point back to your site from other relevant pages. They function like references do in the real world. These links give you power and authority.

Contact a Legal SEO Company

Working with an experienced legal SEO company can help you build a comprehensive keyword campaign, a locally optimized website, and a strong back link profile. If you’re ready to discuss SEO for law firms with our team at ApricotLaw, call 877-203-0751 or check out our website to learn more.