The Importance of Site Speed for Law Firm SEO

When you’re focused on ranking your website in Google’s search results, you’ll likely keep some of the most important search engine optimization (SEO) ranking factors at the forefront of your mind. Keyword optimization, website design, and backlinks are often prioritized in legal SEO strategies for a good reason. But if you’re doing everything right and not seeing results, you may be overlooking something. Some of the smallest things can make a big impact on your website. Site speed is a huge ranking factor but it can get lost in the mix of more prominent SEO factors if you’re not careful. Without a quickly loading site, Google may not rank you, and your website visitors may bounce. When you work with ApricotLaw, you never have to worry about your site being slow because we focus on the details.

How Site Speed Affects Ranking

Site speed is important for ranking your website because Google’s goal is to present the best websites at the top of the search results. Google uses site speed as a measure of a site’s performance. If your site doesn’t load quickly, then all the other work you’ve put into your site is for nothing.  Even the fanciest legal web design won’t matter if the site loads slowly. There are many tools you can use, such as Page Speed Insights, to determine your site’s speed and improve it. The goal is to get your site above a score of 50 and as close to 100 as possible.

Bounce Rate and Site Speed

Site speed is also important to the users who visit your website. People are impatient, and they won’t wait long to look at your website. In fact, they likely won’t wait longer than three seconds before bouncing and choosing someone else’s site to look at instead. You must deliver excellent content and deliver it fast if you want to convert website visitors into leads.

Contact a Law Firm Marketing Company

Making your website faster isn’t difficult when you have the right people working behind the scenes. At ApricotLaw, we’re committed to making every one of our clients’ websites fast. We never want to lose a conversion because of something as simple as site speed. If you’d like to work with us, you can schedule a free consultation by calling 877-203-0751 or by going to our website.

How to Find the Best Keywords for Law Firms

If you’re new to search engine optimization (SEO), then one of the first things you may learn is the importance of keywords when ranking in Google. If you don’t have a focused keyword campaign for your law firm, then Google won’t easily know when to display your website for a given search query. Choosing the right keywords will put your business in front of your target audience and bring you the leads you desire. At ApricotLaw, we create detailed keyword campaigns when doing SEO for law firms. We balance keywords by search volume and use these keywords to develop content ideas for months to come. By optimizing each page for a unique keyword, Google ranks the page and the website for a specific topic, location, and overarching category.

Keyword Research Tools

There are many keyword research tools across the internet. Some popular tools include Google’s Keyword Planner and SEMrush. You can use these tools to search any keyword related to your law firm and determine whether that word is something people are heavily searching online. For example, “personal injury lawyer” is one of the most competitive search terms online. SEMrush will tell you how many people are searching for “San Diego personal injury lawyer” per month, if that’s the area you’re interested in. You should include a mix of both short and longtail keywords in your campaign to diversify the audience you capture.

Balancing the Volume of Your Keywords

While you may think it’s best to target every high-volume term in your niche, a better strategy involves balancing out high-volume keywords with mid-volume keywords. Although you want to optimize for highly relevant keywords in your niche that have a lot of volume, these terms are also the most likely to have a lot of competition. With more competition comes a less-likely chance of ranking. If you include terms with less volume, you have a better chance of ranking for these terms. This allows your website to rank widely throughout the internet.

Contact a Law Firm SEO Company

When you work with an experienced law firm SEO company like ApricotLaw, you won’t have to handle the complex keyword research for your business. Our team can develop a custom keyword campaign for you and create original content tailored to your brand. If you’d like to schedule a free consultation with us, call 877-203-0751 or go to our website for more information.