How SEO and PPC Can Benefit Your Legal Marketing Strategy

Search engine optimization (SEO) and pay-per-click (PPC) advertising are two digital marketing strategies that law firms can use to increase their online presence and potentially generate leads. Many law firms may wonder, however, which tactic is more effective. Although PPC ads can get your website to the top of Google quickly, this method is not organic. Because PPC portrays your website as an ad, some users may not click. Alternatively, legal SEO takes a lot of time and effort, but SEO is an organic way to capture your target audience. There’s no way to know which method will be more effective for your business until you try both. Legal SEO and lawyer PPC can ultimately work together to give your brand the best chance of success. At ApricotLaw, we can create a well-rounded legal marketing strategy for your law firm that increases both organic and paid traffic. 

Increased Exposure

By implementing a legal marketing strategy with both legal SEO and lawyer PPC, you’ll have increased exposure on the internet. Because legal SEO is an organic method of ranking your website, it takes time to get your page to the number-one spot. Many law firms will use PPC ads to place their website at the top of Google while they wait for the firm to rank higher organically.

Growth on Social Media

By using both SEO and PPC strategies, you can create social media ads for Facebook, Instagram, or LinkedIn, for example, that are highly targeted to your audience. You can make PPC ads appear on social media to potential leads who have viewed your website, searched keywords related to your services, or abandoned a page after a specified time period. 

Double the Data

With legal SEO and lawyer PPC, you’ll have double the data in your hands to strengthen your digital marketing campaign. When your campaigns are running, you can compare the conversion rates on keywords from each and use this information to create new, more focused strategies for the future.

Speak with a Strong Legal Marketing Agency

At ApricotLaw, we handle the legal SEO and PPC efforts for many of our clients. We understand the value in diversifying a legal marketing strategy to obtain the best results, and we’re eager to help you. If you’d like to schedule a free consultation with our team, call 877-203-0751 or visit our website for more information.

Finding the Right SEO and Online Marketing Company

You probably have a good idea of the importance of online marketing. You want your law firm to be successful, and you know that the online marketplace is pivotal to that goal. In order to succeed in the online marketplace, you have to market your law firm.  There are a number of steps to growing your business online, and some of those steps include online marketing and search engine optimization (SEO) efforts. Some people are able to handle these marketing efforts on their own, but other people are not able to do so. For those who need help in this arena, you can work with an online marketing company that also handles SEO.

What the Right Internet Marketing Company Looks Like

So, let’s say you realize that you need an online marketing company’s help. What does a good internet marketing company look like? What is that company going to provide service-wise? For starters, you need one that can build you a quality website that will convert website visitors into clients.  Second, you need a company that knows everything there is to know about SEO. Google is constantly doing updates to its algorithms, and you need a company that can roll with those updates—one that is willing to constantly update their practices accordingly.  Third, ideally, you need a company that can provide various other marketing tools in a complete package. When you want the convenience of a one-stop shop, social media postings, quality content, branding, and PPC (pay-per-click) advertising should be services that your internet marketing company provides.  Make sure you find a company like that, and your law firm will be on the road to success.

Speak to an Internet and SEO Company

Securing a team that will handle your internet marketing needs is easier than you might think. Call 877-203-0751 to connect with ApricotLaw and get started on marketing your law firm online.