How SEO and PPC Can Benefit Your Legal Marketing Strategy

Search engine optimization (SEO) and pay-per-click (PPC) advertising are two digital marketing strategies that law firms can use to increase their online presence and potentially generate leads. Many law firms may wonder, however, which tactic is more effective. Although PPC ads can get your website to the top of Google quickly, this method is not organic. Because PPC portrays your website as an ad, some users may not click. Alternatively, legal SEO takes a lot of time and effort, but SEO is an organic way to capture your target audience. There’s no way to know which method will be more effective for your business until you try both. Legal SEO and lawyer PPC can ultimately work together to give your brand the best chance of success. At ApricotLaw, we can create a well-rounded legal marketing strategy for your law firm that increases both organic and paid traffic. 

Increased Exposure

By implementing a legal marketing strategy with both legal SEO and lawyer PPC, you’ll have increased exposure on the internet. Because legal SEO is an organic method of ranking your website, it takes time to get your page to the number-one spot. Many law firms will use PPC ads to place their website at the top of Google while they wait for the firm to rank higher organically.

Growth on Social Media

By using both SEO and PPC strategies, you can create social media ads for Facebook, Instagram, or LinkedIn, for example, that are highly targeted to your audience. You can make PPC ads appear on social media to potential leads who have viewed your website, searched keywords related to your services, or abandoned a page after a specified time period. 

Double the Data

With legal SEO and lawyer PPC, you’ll have double the data in your hands to strengthen your digital marketing campaign. When your campaigns are running, you can compare the conversion rates on keywords from each and use this information to create new, more focused strategies for the future.

Speak with a Strong Legal Marketing Agency

At ApricotLaw, we handle the legal SEO and PPC efforts for many of our clients. We understand the value in diversifying a legal marketing strategy to obtain the best results, and we’re eager to help you. If you’d like to schedule a free consultation with our team, call 877-203-0751 or visit our website for more information.