Is Social Media Important for SEO?

Social media has become popular in this day and age. No matter your personal feelings about social media, you can’t get away from it if you run a law firm. Sharing your firm’s successes on social media is important. You want to increase your law firm’s visibility online and in your community. Social media is an important way to connect. If you hope to grow your business, it’s important you embrace social media. It can even help with your search engine optimization (SEO) efforts. Yes, social media can help you rank your website in search engines. Here’s how it works.

How Social Media Boosts Your SEO

Social media can boost your SEO in a couple of ways. One, it can bring more traffic to your website. Every time you share a blog post, legal article, team member shout-out, or newsletter, you bring more visitors to your site. More traffic tells Google and other search engines that your website is valuable. People visiting your site means it must be doing something for people. Search engines will boost the rankings as a result. Branding is also going to get noticed more on social media. The more exposure your branding gets, the more people will recognize it. Even if they don’t immediately hire your law firm, they will probably remember your brand. They will call you when they need your legal assistance. Connecting with people on social media can also lead to opportunities for links back to your site. Other people may link one of your articles on their own page. Backlinks can boost your SEO.

Speak with an SEO Company

Yes, social media can help with SEO. For help marketing your firm online using social media and other tools, you can partner with ApricotLaw. Call 877-203-0751 or check out our website to learn more about how our company can help.