When people think of SEO, they tend to think primarily of on-page elements—keyword density, alt-tags on images, H-tags, and so on.
Google’s algorithm is quite a bit more nuanced than that, however. [Tweet:] Getting a page to rank well and to get a high number of impressions means going beyond the obvious on-page elements.
In this video, the team discusses a previously under-performing page that has recently seen a huge increase in its number of impressions.
Over the course of the discussion, we identified three often-overlooked factors that were changed just prior to the page taking off: Schema markup, meta titles and meta descriptions, and the anchor text used to link to the page from other websites.