This new website ApricotLaw built for a client loads in under half a second. Not too shabby.
Why is load time important?
Because a faster load time equals more conversions.
The slower a page loads, the more people will bail and not fill out a form or call your office.
Remember, everyone online has ADD. The vast majority of your visitors don’t even scroll down! It sounds crazy, but it’s true.
Make sure your website loads as quickly as possible to encourage people to stick around and hopefully contact you for a consultation.
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